Newspaper
"Meal is bread of "life" and "heart"" Friday, September 30, 2016 JAPAN FOOD JOURNAL CO.,LTD. extra edition
Milk, animal raw materials nonuse "Vee cancer" series new sale
Representative director
President Naoki Yoshimura
Above all, it is until August in this term (December period financial statements), and cheese business spreading smoothly is up 5.6% from a year ago on the basis of the amount of resources. We enter slice market in earnest last autumn and, with "90% of cholesterol off helmet sea slice" as a start, release "my 108 g sliced cheese" "my melty sliced cheese 108 g" "my Milky Mozzarella sliced cheese 105 g" and strengthen business activity as not only NB but also PB product. As a result, cooperative buying mechanism and the release in major supermarket are planned soon, and expectation to the future has been increasing.
We are active in overseas strategy and have already sold for Taiwan and Hong Kong, Thailand. Japan is late departure country, but we are convinced, "there is strength even if we compare with Europe and America and Oceania countries product" in a variety of flavor, items of processed cheese and we exhibit frequently in overseas food exhibition and act for PR and work on local food company and distribution and enlarge scale about cheese. For Indonesia, we started export of three kinds of "candy cheese (plane, black pepper, with almond) which ate milk" this spring. We carried out sampling sale of baby cheese in Japanese-supermarket of Los Angeles, America in August.
About sutirino the company corresponding to international market price remarkable rise of 2007, raw materials cheese developed originally, and is recognized with cheese "of" third next to natural, processed cheese by the media and market. As vegetable fat and oil is hard to catch price fluctuation, point that is cheaper than general cheese is immediate taproot. In addition, taste melt, and is easy to accept even cheesephobia softly after there are not cheese and inferiority with conditions even if become cold, and the foot of demand is wide. Cholesterol level is lower than particularly general cheese and establishes position as health-oriented product. Distribution PB is limited, and a lot of "cholesterol 0 0% cut" and products which specified line up in sales floor according to the combination ratio with model. In addition, we continue innovation at brand strategy and promotion others, eutexia of steady cognitive improvement activity and healthy sano point of view and, in the company, continue evolution on quality side.
Furthermore, we continued challenge to new genre and launched milk, animal raw materials and "Vee cancer" of 27 items of allergenic raw materials nonuse series and sold "my delicious Vee cancer software" "viganshureddo which my melty fatty tuna kicked" newly. Vee cancer means lifestyle from Europe and America which does not take in animal food at all and is planning to act for market reclamation in our country in future.